Central Location Test (CLT)

NexGen doing CLTs on frequent basis for various products or services. In CLT we invite respondents to take part in the predefined tasks and tests. Respondents may be pre-recruited or can be intercept recruit. We prefer to conduct test at a centrally located location for the ease of respondents. The Central Location Test are very useful for the new product or updated product or stimulus material is to be shown to the respondent. Our offering helps in:

  • Sensory Testing
  • Advertising or Copy Testing
  • Concept tests
  • Product tests
  • Packaging tests
  • Name tests

CLTs @NexGen