NexGen is one of the leading Customers Satisfaction Survey company in India
 
 
 

"Our success defined by some of the leading client base we have
in a short time"
 
 

Healthcare market research
Healthcare Research Services

Market Research Services - Customers Satisfaction Survey India
NexGen has helped clients to improve their products and services by Customers Satisfaction Survey , enhance business relationships and develop winning marketing strategies through brand positioning research, segmentation studies and profiling, qualitative and quantitative research and other forms of Customers Satisfaction Survey.
Quality Management
Given the objectives & an understanding of client’s need a questionnaire, sample design & area plans for field work are prepared & discussed with clients. Quality of research is a function of quality of data collected & timeless in collecting data.

NexGen Customers Satisfaction Survey is from an operational aspect, more focused on Fieldwork Management, we have developed systems which require that each and every project manager oversees all matters concerning the ongoing nature of the project. In this respect, it is incumbent on the Project Manager to be fully conversant with each and every fieldwork personnel involved with the project. This requires that daily meetings occur between the project manager and all interviewers and regional supervisors. NexGen Research has in-house regional fieldwork supervisors located in the key cities that oversee all fieldwork management at the local level.

NexGen Customers Satisfaction Survey use an operating manual that outlines strict research guidelines. Emphasis is placed on quality control to achieve only accurate results.
Quality control procedures include:
• Qualitative research is 100% fully reviewed by management.
• Quantitative research includes validation of 30% of sample size.
• We adhere to established ESOMAR, CASRO and MSPA Standards.
• Compulsory formal training for all new interviewers.
• Compulsory attendance at all project briefings.
• Clients are invited and encouraged to attend all training sessions.
• Field pilots of all questionnaires and guidelines.
• 30% of all interviews back-checked within 48 hours.
• Field observations by clients welcome.
Fieldwork is always handled by qualified professional field managers throughout the country. Randomly selected data is validated by the respective field manager in New Delhi for quality control purposes.
Industry Expertise
NexGen is having a proven track record of serving the following industries by giving the best suit solutions–
• Automobile
• FMCG
• Bank and Finance
• Hospitality
• Education
• Information Technology
• Telecommunication
• Fashion & Beauty
• Industrial Research
• B2B
• B2C
Service Offered
NexGen provides a comprehensive range of market research and consulting services reflecting our experience & strong capabilities. Our market research products and services are as follows-
• Market entry & feasibility studies
• Ad test – Pre & after launch
• Customer satisfaction studies
• Employees satisfaction studies
• Mystery shopping
• Market potential & trends studies
• Market segmentation
• Retail/Channel audits
• Opinion polls/surveys
• Product tracking studies
• Product placement studies
• Media Research
• GIS mapping
• Onsite purchase observations
• Third Party Auditing (Neutral Auditing)
Research Methodologies
NexGen follows several research methodologies for data collection including…

Secondary (Desk Research)

NexGen has a its own library of different market research projects for secondary research. We also find it fast by using the web and other resources.

Qualitative –

@ Central Location Tests (CLT) – 15 Professional recruiters & 5 In hall executives
@ Focus Group Discussions (FGD) – 3 Professional moderators & 12 recruiters
@ In-depth Interviews (IDI) – 3 Professional moderators & 5 interviewers
@ Ethnography – 2 Professional recruiters & interviewers
@ PRA studies – 2 Professional interviewers

Quantitative –

@ Face to Face Interviewing – Nationwide 200 trained interviewers coordinated by local supervisors
@ CATI (Computer added telephonic interviewing) - In house call centre equipped with 25 work stations
@ CAWI (Computer added web interviewing) – Complete in house setup
Type of Studies

NexGen Research provides a comprehensive range of market research and consulting services reflecting our experience and strong capabilities. Our market research products and services can be summarized as follows:

Market Research Products & Solutions

• Market Entry and feasibility studies
• Ad Test/ pre & after launch
• Brand Conversion Study
• Car Clinic
• Concept Test
• Channel/ Retail Audit
• Customer Satisfaction
• GIS Mapping
• Market Entry Study
• Market Potential & Trends Study
• Market Segmentation
• Mystery Customer Test
• New Product Launch Study
• Onsite Purchase Observation
• Product Tracking Study
• Employee Satisfaction & Opinion Surveys
• Pricing Study
• Product and Placement Study
• Sales Volume Forecasting
• Secondary Data Collection
• Usage & Attitude

Mystery Shopping

Mystery Shopping is becoming a more and more popular consumer information gathering technique in India. NexGen Research is provides a cutting-edge Mystery Shopping to our clients.

We conduct large-scale Mystery Shopping projects and have gained vast experience in Mystery Shopping through partnerships with multi-national companies in industries that include; FMCG, Telecommunication, luxury products, and many more.

Our Mystery Shopping trainers are meticulous in preparing fieldwork shoppers, ensuring that results are genuine and precise.

Market Research Project -Customers Satisfaction Survey



NexGen Customers Satisfaction Survey is a full-service Market research firm, with the capabilities to design and conduct virtually any research your company might need. The following list of some recent Market Research projects

• Study Among The Frequent Fliers
• Feasibility for Township in Ahemdabad
• Feasibility for Township in Kolkata
• Feasibility for Township in Delhi
• Feasibility for Township in Agra
• Feasibility for Township in Dehradun
• Ad Impact for Financial Product
• CD & DVD Awareness in India
• Jeweler Shop Census in North India
• Best Employer Survey Among The BPO
• Best Employer Survey Among The IT Company
• Brand Penetration of Ice Cream in North India
• Best Management School In Delhi
• Mystery Audit In Haryana
• Thermal Paper awareness & usage in Delhi and Mumbai
• IT Maintenance Services
• Beauty Parlor Census in Delhi
• Performance & Impact Assessment of Samarth
• Ad Impact For Newspaper
• B2B Customer Satisfaction In India
• Brand Penetration of Invertors in India
• Best Tech Schools
• Best Employer Survey Among Telecom
• Electricity Customer Satisfaction In Delhi
• FMCG awareness & usage Five Star Hotel in Delhi
• Brand Penetration of Fuel in India
• Brand Penetration of Water Purifier in India
 
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