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Qualitative Research Marketing

Given the objectives & an understanding of client’s need a questionnaire, sample design & area plans for field work are prepared & discussed with clients. Quality of research is a function of quality of data collected & timeless in collecting data.

Qualitative Market Research Report India is from an operational aspect, more focused on Fieldwork Management, we have developed systems which require that each and every project manager oversees all matters concerning the ongoing nature of the project. In this respect, it is incumbent on the Project Manager to be fully conversant with each and every fieldwork personnel involved with the project. This requires that daily meetings occur between the project manager and all interviewers and regional supervisors. NexGen Research has in-house regional fieldwork supervisors located in the key cities that oversee all fieldwork management at the local level.

NexGen Qualitative Market Research Report India use an operating manual that outlines strict research guidelines. Emphasis is placed on quality control to achieve only accurate results.
Quality control procedures include:
• Qualitative research is 100% fully reviewed by management.
• Quantitative research includes validation of 30% of sample size.
• We adhere to established ESOMAR, CASRO and MSPA Standards.
• Compulsory formal training for all new interviewers.
• Compulsory attendance at all project briefings.
• Clients are invited and encouraged to attend all training sessions.
• Field pilots of all questionnaires and guidelines.
• 30% of all interviews back-checked within 48 hours.
• Field observations by clients welcome.
Fieldwork is always handled by qualified professional field managers throughout the country. Randomly selected data is validated by the respective field manager in New Delhi for quality control purposes.
 
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