Quantitative Research

NexGen have expertise in conducting quantitative market research in India. In all research projects, our initial objective is to understand the high level goals and to set the priorities. We works on our unique “DECIDE” framework of market research:

  • Define the marketing problem
  • Enumerate the controllable and uncontrollable decision factors
  • Collect relevant information
  • Identify the best alternative
  • Develop and implement a marketing plan
  • Evaluate the decision and the decision process