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Marketing Research Consulting
NexGen is a completely research-driven marketing consulting company. That means we do A LOT of marketing of qualitative and quantitative marketing research, which involves

Market segmentation and targeting research
Positioning research
Product/service concept development
Copy testing
Media plan optimization
Simulated test marketing
Customer satisfaction/customer loyalty research

We pride ourselves on the innovative techniques and tools, we can bring to your marketing research consulting assignment. Our professionals are well-versed in traditional methods, a variety of state-of-the-science analytical techniques, as well as newer techniques such as ethnography, positioning simulation, and Six Sigma marketing plan forecasting.

Whether you’re a research director who believes in “getting technical,” or a brand manager or marketing VP with limited familiarity with marketing research techniques, you can rest assured. We are ready to go deep into the statistical merits of different data collection techniques or the sophisticated underpinnings of our models or stay free of technical and marketing research jargon and explain the process to you in plain English.

Five Ways You Can Tell If Market Research Is Any Good
Just as senior managers need not be accountants in order to understand the principles of profit-and-loss statement, balance sheet, and cash-flow budget, neither do they need to be statisticians to understand the fact-based market research. You can develop a comprehensive understanding of the secondary market research. The principles for any valid, replicable, projectable market research study are more or less same.

1.Survey a population that represents the total universe as defined by the company. Whether your market is women who might be interested in a new health club, food-store decision makers responsible for shopping carts, or homemakers who buy ground coffee, ensure that your sample represents the population. For example, an internet survey that is not weighted to control for bias is not representative of any population other than people willing to participate in internet surveys. It understates the proportion of the market who are not connected (i.e., minorities) and people who have neither the time nor the interest in cooperating with survey researchers (i.e., busy executives, hassled moms, professionals in general). In such cases, you must take care to recruit these under represented groups into the study and to weight different types of buyers into their correct proportions in the population.

2.Sample enough people within this universe so that their responses are reasonably stable. Interview 500, for example, and any percentage that you get is stable plus or minus about 5 percent. Interview only 50 people, and the wobble in your data increases to a point at which it is relatively unusable. This is particularly important when you are looking to break down your total sample into subgroups such as users versus nonusers, men versus women, high income versus low income, and the like.

3.Test the questionnaire to ensure that respondents understand what is being asked and are not being prompted to answer one way or another. This is called pretesting and is something that is becoming more and more rare in secondary marketing research studies.

4.Conduct experiments within your survey wherever it makes sense. Expose half the sample to one new product concept, the other half to another. Show respondents three different price levels. Expose people to four different positioning.

5.Analyze the responses in a way that makes logical sense. Don't confuse correlation with causation; just because one thing is related to another does not mean that the first caused the second.

Highlights
NexGen has successfully conducted over 1000 market research projects covering spectrum of products & services in last 4 years with around 150 clients across the globe. It operates throughout the India with a professional group always ready to serve the clients.

More than 50000 with consumers / household interviews in a year
More than 50000 interviews in retail sectors in a year
More than 30000 corporate interviews in offices in a year
More than 2000 In Depth Interviews in a year
More than 100 FGD’s/CLT’s in a year
More than 100000 product placements

Top ranking Indian and International firms have repeatedly utilized NexGen’s expertise to hone their business strategies and operational plans. NexGen undertakes an independent evaluation of markets to fine-tune existing marketing strategies or develop new strategies. Having identified the market potential and the opportunity, the professional team from NexGen assists the clients in formulating and structuring business plans with a view to successfully implement fresh ideas.

NexGen sets out best practices to ensure your execution is creative, cost effective, and efficient. This could pertain to any specific functional area like sales, marketing, distribution, pricing, servicing or could address all areas of a company’s operation in the market place.

NexGen Consulting Services
NexGen Consulting can address varying business needs such as tracking, company information, industry outlook across countries, tracking customers and media / blog reports. The greatest challenge in the field is to measure “customer disposition” which could be dependent on issues of satisfaction, loyalty, advocacy and perceived value for money.

The scope of consulting services include the following

Opportunity assessment
Market size estimation
Competitive analysis
Next practices
Location analysis
Business Plan creation
Product usage mapping
New concept acceptance

NexGen is known for providing actionable outcomes based on customer responses, which lead to positive orientation on the disposition continuum. The domain knowledge built across diverse sectors enable NexGen to bring a fresh perspective, which goes ‘behind the numbers’ and the stated responses. It views the entire customer disposition exercise as a strategic tool for increasing enhancing performance. The services are planned carefully after analyzing the business requirements and domain issue. Similar exercises are undertaken for other stakeholders – investors, employees, channel partners and vendors.

Critical expectations and fulfillment
Brand promise
Customer
Value Index
Core customer constituency
Benchmarking Client actionability framew

Secondary Research

Research Consulting Services

Data Management