Consumer Research

For most successful organisations, the customers comes first. NexGen helps organisations in designing their strategies and decision making process as per consumer’s requirement. Our consumer market research and insight gives unbiased opinion of the customers to lay the foundation of any new step. Our goal is to increase the success rates of product or services. Consumer research try to understand the consumer decision making process which turn brands into the category winners.

Customer segmentation research

Usage and awareness (U&A) research

Customer satisfaction survey

"A small fraction in increase in Customer Loyalty can increase Companies Profits by many folds." To understand the customer is the key to progress the brand. NexGen has expertise in conducting the customer satisfaction surveys and customer loyalty analysis. Customer satisfaction surveys by NexGen derived by the following factors:

  • Customer retention program
  • Improvement in customer loyalty
  • Increasing word of mouth (Net Promoter Score)
  • To identify new ways to improve customer satisfaction services
  • Enhance the morale of customers

Case studies - Customer satisfaction survey:

Consumer perception research

Concept and product testing research

Advertising research at NexGen

For any company it is important to know that how effective your advertising and brand communications are? Specialist researchers from NexGen helps companies or individuals to develop the effective advertising and other marketing communications.NexGen advertising research includes:

  • Ad pre testing
  • Creative development
  • Ad post testing (ad impact)
  • Advertising awareness
  • Advertising and brand tracking

Case studies –Advertising research:

  • Ad impact assessment study for Mail Today

Brand research by NexGen

World’s most successful brands are those that connect with consumers at an individual or personal level. NexGen excels to find out how the consumers are connected with the brands, consciously and subconsciously. NexGen helps clients to understand branding strategies for any products and services. Our brand research includes:

  • Brand image studies
  • Brand name testing
  • Brand awareness studies
  • Brand positioning and development studies
  • Brand tracking studies

Case studies –Brand research:

  • Brand name testing study for “Noble Spirite”

New product development (NPD) research

NexGen research believes in creating new ideas for success of our clients. Our exhaustive research among consumers make sure to come up with great innovative ideas for new product development. Some of our NPD research services includes:

  • Concept test
  • Product sampling research
  • Product packaging research
  • Product usability research
  • Product pricing research

Case studies – NPD research:

  • New Product Development study for a health drink brand in India

Product naming or renaming research

Product/service pricing research

Packaging research – Pack types or pack size

NexGen strongly believes that ant company can enhance sales is packaging, designs are unique and high quality. Packaging design and communications are crucial at the point of purchase. We researchers are finding the new ways to do the packaging and communications by taking the in-depth briefs from the consumers. Even is smallest things like bottle cap or size of packets can have huge impacts on the sales of any product.

Case studies –Packaging research: