Secondary market research is the research conducted from data already available in the public domain.
One can start secondary research by simply analysing published data on the topics and then take the decisions.
Due to invent of Google a lot of data is now available publicly. Any startup or new business idea can be explored. The most significant advantages of secondary market research is the efficiency, we can save a lot of time and cost. NexGen secondary market research always make a record of all the source links used to collect and analyse the data.
NexGen Secondary Market ResearchNexGen has a separate division of secondary and desk market research. We take a good mix of intuition and experience, to design a secondary market research study. We suggest our clients if the required data is already available or it can be gathered through the secondary/desk sources, then secondary market research is the easiest solution.
We also use secondary market research as a starting point to primary market research. It helps design the primary market research study better; and also list out information areas that the primary market research should cover.