Consumer Research

Consumer Research

For any market research activity the consumers research companies in india are the major participants. NexGen conducts more than 1 million consumer’s surveys every year. NexGen divided consumer’s surveys into four major categories:

Awareness Studies:
•   Consumer awareness studies
•   Consumer attitude studies
•   Consumer usage research
•   Public relation research
•   Advertisement effectiveness research
•   Customer perception surveys

Targeting studies:
•   Market segmentation research
•   Brand positioning and branding research
•   Competitive analysis and effectiveness

Brand Acquisition studies:
•   Concept testing
•   Product optimisation
•   Pricing research
•   Usability testing

Customer retention:
•   Customer satisfaction and customer loyalty research
•   Brand communication studies
•   Customer experience
•   Shoppers insight research

Case Studies: Consumer Research Projects