With the invent of new products and services, the healthcare sector become more complex due to the high cost, intense competition, mediocre services provided by many players, growing dissatisfaction among patients. Now it is important for a service providers to render the services strategically. The success of a healthcare organization now relies primarily on competitive intelligence, market insights, in-depth knowledge, and strategic planning. Now healthcare market research becomes extremely important to succeed and win the heart of the patients.
NexGen’s Healthcare Market Research Services
Feasibility Studies for Healthcare Facilities
• Hospital• Nursing home
• Day-care centre
• Imaging centre
• Path lab
• Dialysis centre
• Chemotherapy/radiotherapy centre
• Medical store
Market Opportunity Analysis
• Medical devices• Hospital equipment
• Healthcare services (therapeutic areas/diseases)
Physician Specialization Studies
• Medical devices• Oncologist
• Cardiologist
• Gastroenterologist
• Orthopaedics
• Obstetrics and Gynaecology
• Dermatology
• Paediatrics
• Ophthalmology
• General Physician
• Chest Medicine
• Anaesthesia
• ENT
• Diabetologist
• Pulmonologist
• Internal Medicine
• Radiology
• General Surgery
• Pathologist/Microbiologist
Primary Healthcare Market Research
NexGen conduct primary research using these methods:• Medical devices
• Online Surveys
• Face to face surveys
• Telephonic surveys
• In-depth interviews
• Ethnographic research in healthcare settings
• Focus Groups in Healthcare Settings
Secondary Healthcare Market Research
NexGen has expertise in conducting the secondary healthcare market research. Following are key sources to get the data:• Published market research reports
• Consumer reports and industry reports
• Healthcare provider websites
• News, blogs and articles
• Industry updates
• Census data
• Interviews